Decide where AI belongsAdvisory and Fractional AI Direction
Set priorities, choose what to buy or build, and define who leads the work.
Independent AI advisory for travel and hospitality
AI has added a new level to the travel journey.
AI is changing how travelers discover, choose, book and return. Hacestek helps independent travel and hospitality leaders decide what to automate, what to keep human, what to buy and what to build, then guides the work with clear ownership from first decision through implementation.
Recommendation readiness
When AI cannot verify your business, visibility is only the symptom.
AI readiness is the ability to make and act on sound AI decisions. It requires coherent evidence, clear priorities and governance that defines who decides, what AI may access, where human judgment remains and how results are reviewed.
- Your business is described differently across the web
Your website, listings, reviews and third-party coverage may tell different versions of the same business. AI has to decide which version to trust.
- Important information is difficult to access or verify
Technical barriers, missing details and inconsistent sources can limit what AI systems retrieve and understand.
- Your content describes the business but does not answer traveler decisions
Amenity lists explain what exists. They do not always answer the questions travelers and their AI assistants use to compare, choose and book.
- Your data lacks structure and consistency
When essential details cannot be connected across systems and sources, the business becomes harder to interpret, compare and recommend accurately.
These are not four isolated marketing tasks. They are signs that content, operations and technology are not working as one recommendation system. The AI Reveal Map helps reveal where the break begins. Hacestek helps determine what to fix, who should own it and what needs to be implemented.
The person you will actually meet
Francia Haces
Her work spans travel distribution, hospitality, AI education and hands-on product building. She leads the analysis, facilitates the decisions and remains accountable for the direction of every engagement.
AI should become a way of working, not a pile of tools, chats and experiments.
Ways to work together.
Every engagement begins by clarifying the decision, the evidence and who owns the next step.
Put AI into everyday practiceEducation and Workshops
Practice with your team’s own work and leave with shared guidance and practical next steps.
Bring AI to your audienceSpeaking and Keynotes
Help your audience understand how AI changes travel, hospitality and the decisions leaders face.
Build the system you needCustom AI Systems and MCP Integrations
Connect your tools, data and processes through custom workflows, agents and MCP integrations, with human ownership.
Free diagnostic
See how AI describes your travel business.
AI Reveal Map shows what appears, which sources AI returns and what is missing, inconsistent or unclear.
The orienting framework
The AI-Connected Travel Journey.
AI has not simply added another channel to the travel journey. It has changed how decisions move through it.
The traveler may arrive with an AI that has already searched, compared and summarized. The business also relies on systems that must capture, remember and connect what happens next. The weak point is often the handoff between them.
That is why the journey is a circuit, not a funnel. Post-purchase experience and retention create the reviews, customer knowledge and operational evidence that AI may read in the next recommendation cycle.
- Level 0Recommendation Readiness
Can AI verify who you are and recommend you before the traveler sees you?
- Level 1Attract
Does the answer AI assembles include and describe you accurately?
- Level 2Connect
Can your content be understood by the traveler and the AI summarizing it?
- Level 3Pre-Purchase
Can your business remember the conversation better than the traveler’s AI?
- Level 4Purchase
Does the sale leave an attributable signal your systems can use?
- Level 5Post-Purchase
Does the experience produce evidence the next recommendation can trust?
- Level 6Retention
Who remembers the traveler, your business or the platforms?
Back to Recommendation Readiness
Retention feeds the next recommendation cycle, so the circuit returns to Level 0.
Level 0 is Recommendation Readiness. Its instrument is AI Reveal Map.
How Hacestek guides the work
HACESTEK IGN(AI)TE™
IGN(AI)TE governs every Hacestek engagement, from diagnosis through implementation and evidence review.
- Identify the First Break
- Ground in Verified Truth
- Navigate the Journey
- Activate Intelligence
- Test the Handoff
- Evolve with Evidence
IGN(AI)TE guides every engagement. It is the method behind the work, not another service.
Original research
343 boutique properties, measured by us, on the same signals.
This original benchmark gives Hacestek a consistent evidence base for examining how independent properties appear across the signals AI and travelers use.
Working with Hacestek
What leaders ask before we begin.
Hacestek is a founder-led AI advisory and implementation practice for independent travel and hospitality businesses, leadership teams and organizations that support the sector. It works through advisory and fractional AI direction, education and workshops, speaking and keynotes, and custom AI systems and MCP integrations. Engagements are available in English or Spanish.
Hacestek helps leaders decide where AI belongs, what to automate, what should remain human, what to buy, what to build and who should own the work. You do not need a finished AI project or a chosen tool. We begin with the business decision, the evidence and the handoffs that need attention.
The first conversation determines whether there is a meaningful business decision to investigate. We clarify the stakes, the evidence already available, what remains unknown and who needs to be involved. Francia will tell you directly whether Hacestek is the right fit and what the next step should be.
Yes. Hacestek is founder-led. Francia leads the analysis, facilitates decisions and remains accountable for the direction of every engagement. When specialized expertise is needed, she directs that work with clear ownership and review.
Hacestek both advises and implements. Custom AI Systems and MCP Integrations connect tools, data and processes through custom workflows, agents and MCP-connected systems. Every build includes defined permissions, human ownership, acceptance criteria and governance.
No. AI Reveal Map is a free Level 0 diagnostic that shows how AI currently describes a travel or hospitality business and where the evidence may first break. It is an entry point, not a full consulting engagement and not a requirement for working with Hacestek.
Bring me the AI decision your business cannot afford to guess.
We will use the conversation to decide whether there is a real problem worth investigating and whether Hacestek is the right fit. If I do not see a meaningful next step, I will tell you.